Marketing is always important for any business. The existence of a business depends on marketing strategies. The best platform for marketing is the platform where you can find eyeballs to show your information about your business. Facebook, YouTube, Instagram are good places for marketing because you can find many eyeballs to show your advertisement. 2.7 billion people all over the world use Facebook, over 2 billion people use YouTube and Instagram has over 1 billion users. So, you can now understand the power of those platforms. Using popular social communication media, you can reach more people than other offline platforms such as newspapers or television. You can use a digital platform to find the perfect customer who actually needs your product or services.
TikTok is a fast-growing entertain-based platform. Over 800 million people already in 2020 used TikTok to share their interesting moments, funny videos, educational videos. In the next few years, this platform will gain a huge number of users. So, if you are not taking TikTok seriously for marketing purposes then you are making a great mistake. TikTok is valuable for both influencers and advertisers. Here in this article, we are going to give some real tips, tricks, and information that can really help you.
Understand TikTok
TikTok is a great place for sharing short video footage. TikTok can be said Short Videos’ YouTube. You can find some really cool moments people are capturing and uploading on TikTok. This social media is growing so fast because a user doesn’t need to use so many accessories to shoot the videos. Another reason is that most of the users are young and the young generation can create connections easily. The TikTok algorithm is so good to understand a new user. When this algorithm understands a user, it instantly starts to show content based on the user's taste. TikTok is popular because it understands which videos users want to watch.
Promote your brand through TikTok
There are many ways of TikTok marketing. Promoting a brand or product through social media is very easy. Because there are many different ad formats available on TikTok. Viral marketing is also easy in this platform. To host a successful ad campaign, you have to understand different strategies. Here we are going to show you some way to promote your business or product.
TikTok Ads
TikTok has an ad service (TikTok for Business) where you can sign up and posts your ads for a specific price. This is just like Facebook ads. Suppose you have a product only for the USA. By using TikTok ads you can target the audience from the USA. There are many ad agencies you can hire for your campaign. They will do graphics for promotional work for you. Native ads, hashtag challenge ads are the most powerful formats for product and brand promotion. There are many video tutorials on Ad designing on YouTube. This way only works when you are investing in ads. To run successful ad campaigns, you have to invest a good amount of money from starting.
Adds products are mainly of 5 types here.
- Branded Tags (Hashtags)
- In-feed
- Top View
- Brand Takeover
- Brand Effects
TikTok Influencer Marketing
I think the best way to promote your brand using this platform is through influencers. You can pay tiktokers to promote your product. I know many influencers who earn a good amount of money from different brands. Brands are investing in them because they are earning a good amount of money from that small investment. DIY, fashion, funny videos are the best niches to focus on sponsoring. Suppose you have a glue company now pay a DIY video maker to use your glue to make some DIY project and use the hashtag of your glue name. Suppose you have a t-shirt company and you can apply the same technique to promote your t-shirt. Thousands of brands are using this method to promote their services.
TikTok Viral Marketing
Viral marketing is a perfect way to promote something in a short time. Many agencies use this technique. So, what is actually viral marketing? Viral marketing is a sales technique that actually connected with viral content or something trending or viral. For example, you have an energy drink brand. You created a video where a panda is drinking your energy drink. You posted this video on YouTube and now this video on the trending page. The selling rate of your energy drink is now high because of that video. This is called viral marketing. The potentiality of viral marketing is high. Successful viral marketing can change the future of a brand. Many big are doing that from the black and white era. I think TikTok is a great platform for viral marketing because it is easy to make something trendy on TikTok. You have to find a good concept that people can understand and feel. To create a successful trend, you can hire some other popular tiktokers. The potential of this method is really very high. Your company can make a good amount of profit using this strategy very easily. Learn more marketing strategies from the linked article.
What Kind of Contents Perform well on TikTok?
First of all, it can easily be said that TikTok has a huge trend in culture. The spinning of an existing trend or replicate by the masses is one type that performs better than others. Singing Trend, Dance Trend, comedy trend all works here well.
Cross Promoting TikTok Contents
If your content is viral content on TikTok, it’s a good practice to share that on Instagram and Facebook. Especially Facebook has a great market in South Asia, so it depends on your targeted place. But sharing TikTok contents on other social media is a good practice. South Asia has another platform like TikTok that named Likee. Cross-Promote is always important.
TikTok Pro
If you are a Pro TikTok user, you will have access to TikTok’s analytics. If you are really serious about TikTok Marketing, it is important to have a Pro Account. Let’s talk about the way of turning the account into a Pro Account.
- First of all, go to “Manage my account” by clicking the more (three dots) in the top right corner of your profile page.
- Click on “Switch to Pro Account”
- Then choose your industry.
- It will be reloaded and an analytics section will be activated. Your Pro account is all set up.
TikTok Analytics
Using analytics for TikTok by TikTok, you can find out what content is performing well. You will be able to see views of videos and views of your profile too.
Hashtags
If you really want success in TikTok marketing, you will need to know something about its own SEO. The hashtag is one of the key elements of it. It helps others to reach your content easily. You should know the right trending keywords that are being used in this platform regularly. So remembering Hashtag while making content for this platform is more important than you were thinking.
So maybe that’s enough to learn about TikTok marketing. But to start marketing on this platform, you need an account. You need an account first, then you will get the Pro account. Steps to creating an account are:
- Choose an email address to register (it is fast, you can follow other ways if you wish)
- Set up a strong new password.
- That’s all. By now you have an account.
Reason to verify your account:
- Obtaining a blue check on your profile.
Ways to verify
You need to be a celebrity or an active content creator. If you don’t have those chances, you need to work hard to get the blue check. It will help you to be easily found on search and you will gain other’s trustworthiness easily.
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