Top 10 Digital Marketing Strategies

Marketing, Traditional Marketing, Digital Marketing: these 3 terms are very common in our daily life. Just before a decade, there was traditional marketing everywhere. But now you will see Digital Marketing wherever you put your eyes.

Nowadays, you see advertisements during watching a YouTube video. You find ads on blog sites, websites as well. Advertising on Facebook is now growing up. Wherever you see, you will find the marketing process via digital media. The strategies of marketing have changed a lot in the last few years. And changes are coming in Digital Marketing Strategies regularly. One has to keep himself up to date with these updates. Here Different Marketing is going to inform you top 10 Digital Marketing Strategies you need to know.

We are going to discuss:
1. Using Advertising Channels Properly
2. AI and Machine Learning
3. Search Engine Optimization
4. Contextual Targeting and Targeting Next Generation
5. Communication Skill
6. Content Marketing
7. Project Management
8. Affiliate Marketing
9. Understanding Funnel
10. Experimenting and Learning.

1. Using Advertising Channels Properly:

First, you need to know how many effective advertising channels are available. In fact, there are a lot of them. But here we are going to mention the best 4 Advertising Channels.

Best 4 Advertising Channels in 2020 are:
1. Google AdWords (Google Ads)/Pay-Per-Click Marketing
2. Facebook Marketing
3. Other Social Media Marketing
4. Email Marketing

All advertisement channels are basically in two categories. One is Paid and another is Organic. Google AdWords, Facebook Marketing all are paid. Email marketing can be paid and unpaid both. You can advertise on social media including Facebook through making good shareable content without paying to Facebook authority. But you need to understand how all they run. If you have a good knowledge of advertising channels and how they work then you can use them properly. If you are going to invest your money by using paid advertising channels, then you should not waste your money by not knowing how to make the best use of those channels.

a) Google AdWords (Pay-Per-Click Marketing):

Google AdWords or Pay-Per-Click marketing is a way to use search engines to bring visitors to your website. If you use this, you will need to pay if users click on your ad that will be showed by search engines along with organic results. For example, if you search for “Harvard University” using Google you will get too many organic results. But as well as you will find a result on the right side of your computer’s screen the same as the pic below, this result is not organic. This is paid and often called Search Engine Marketing.

Pay-Per-Click Marketing Example

b) Facebook Marketing:

Suppose you are scrolling newsfeed of Facebook and suddenly find something interesting (mostly video) from a page that you do not follow. This is called sponsored and they are ads by Facebook. Besides, you will get ads on the homepage’s top right corner (showed in the pic below). You may know about Boost Post. They are all paid advertising.

Example of Facebook Marketing

c) SMM (Social Media Marketing) including Facebook:

You already have a basic idea about Facebook marketing. You know there are so many more social media networks like Facebook (though not so popular as Facebook). We can mention Instagram, Twitter, Pinterest, LinkedIn and so more. One can be benefited from social media marketing in many ways. Some are:

• Increasing Traffic
• Improves search ranking
• Develops some loyal customers
• Helps to increase sales of products

d) Email Marketing:

At present, email marketing has a great impression. Its ROI is almost four times greater than other marketing channels. But not everyone, especially newcomers cannot use its best. Have a look at the pic below which is a marketing email I have got from The State University of New York via Coursera.

Example of Email Marketing

For this, you need to get the email address of interested users legally. To get the best benefit from email marketing you need to know these things:

• Ads have to be engaging and catchy
• Using subheading and bullets
• Directly talk about the offers
• Optimize for mobile users

2. AI and Machine Learning:

Artificial Intelligence and Machine Learning is another strategy of digital marketing. AI has given us machine learning. Machine learning is a gift from artificial intelligence. It usually processes a large number of data, analyzes database, finds out patterns from database/datasets, and make predictions. This machine learning is changing the path to do everything in marketing. It is now more helpful because anyone can build his own machine learning algorithm without coding a single line by using tools like Microsoft Azure Machine Learning Service.

3. Search Engine Optimization:

Search Engine Optimization, in short SEO, is one of the most important strategies of digital marketing. Having good skills in SEO will lead you to be more successful in the marketing world.

Think that you have created a good and attractive website with a very good design. You regularly post about your site’s niche and all your content is good in quality. But still, you do not get too much traffic as expected. If user do not go through your content, it will not make anything positive for you. You know that there are so many websites on the same topic you chose for your website and all they are publishing contents regularly. So if you really want to be benefited, then you must need a good knowledge of SEO. It is that type of knowledge that will give your site a better position in Google Search Result Pages or SERPs. There are a lot of SEO factors that may give your content a higher position in SERP. Read about 150 SEO factors from here. There are too many Free SEO tools available to help you in the SEO world. Learn about 20 Free SEO Tools too to gain a good knowledge of SEO.

4. Contextual Targeting and Targeting Next Generation:

These two terms are also important strategies. Here we are going to say about them separately. At first, we will talk about Contextual Targeting and then we will talk about Targeting Next Generation.

a) Contextual Targeting:

As we pass a single day, marketers need new options for targeting. It changes day by day. Contextual targeting is now top of the list. Contextual targeting doesn’t rely on user data. In spite, it finds content that people engage with and also focuses on each user session. Besides, machine learning will help us to analyze user sessions well. Contextual targeting hasn’t developed much in previous years.

b) Targeting Next Generation:

Your today’s content is going to be read today and tomorrow. It can be read after 5 years, after 10 years or more. So you always need to keep the next generation in mind while creating content. “What will be the next generation's users' queries? Which topics have a chance to attract the next generation?  How will they think?” You should ask yourself these questions before writing something. Targeting next-generation is another strategy of digital marketing.

5. Communication Skill:

Communication skill is a key factor in digital marketing. To succeed in the digital marketing journey, you need good communication skills. It needs to be a fantastic communicator if you want to be a good digital marketer. You need to have a good command over different levels of communication.

Some important communication skills are:

• Greetings and Introductions
• Body Language
• Understanding other’s proposal
• Making a great impression in the first meet
• Group Discussion
• Refusing politely
• Work effectively in a team
• Understanding the customers

6. Content Marketing:

In both, B2B and B2C domains, content marketing is a must for businesses. You cannot do marketing without creating good content. And you can apply content marketing in useful content of your site. For your startup, you can do so many things using this. Some are:

• It helps to create thought leadership
• Boost brand recognition
• Helps to increase visibility for your brand.

7. Project Management:

Maybe some of us will not mark project management as a strategy for marketing via digital media. But project management is a very important and significant strategy of this. It is important to mark one’s priorities right and understanding, at least, the basics of project management. One needs to know time management, need to know how to talk with others to be a good marketer. Thereby, project management is important. None should take it lightly.

8. Affiliate Marketing: 

Do you know about influencer marketing? Influence marketing is another good strategy for digital marketing. Different Marketing not going to talk about influencer marketing. But our topic “Affiliate Marketing” is very much similar to influencer marketing. In affiliate marketing, it is not important to do marketing by yourself. You can relax! Here, others will do your marketing and that is for you obviously. How it is? It is like you hire some salesmen who will work on a commission basis. They will do marketing for you and you will give them a commission. The commission is totally up to you. You need some extra knowledge to know about affiliate marketing as we are not going to discuss everything about it in this article. So after finishing this article, you can explore it from Google or YouTube.

9. Understanding Funnel:

What is a sales funnel? Why are a sales funnel important? How it works? And what are the stages of sales funnel? You need to know these questions’ answers. The sales funnel is each and every step that anyone has to take to become one’s customer. It is important because it makes the way prospects take.

Understanding one’s own sales funnel may helps him/her to find the gaps in the funnel. How it works? Its answer will be a long article. But we are informing you about its stages.

Sales Funnel has 4 stages:

1. Awareness
2. Interest
3. Decision 
4. Action 

Understanding these 4 stages and take steps after thinking about these may help one to be a good digital marketer.

10. Experimenting and Learning:

You have no alternative to it. Experimentation should be a passion for a digital marketer. One has to experiment a lot about digital marketing strategies and find out results by himself. Learning in this process has too many benefits in digital marketing.

So that’s the top 10 digital marketing strategies. Keep experimenting, keep learning. If you have any queries about any term of this article, just google that. If you want to learn from us, then comment below or mail us. Our mail address is pathgriho71@gmail.com. Best wishes!