How to Make a Successful Blogger Career? (Blogger Guide for Beginner)

The term blogging refers to writing about some topics in a blogsite, adds new material to or regularly update a blog (as Oxford). Nowadays, blogging is being treated as website management. You can start a website with WordPress, Blogger, Wix, Network Solutions, web.com, and many more sites. Blogger is one of them and it is now a part of Google. This article will help by giving you a complete guideline for making a successful career with Blogger. I will start from planning, creating a site (basic only), and will finish at getting AdSense Approval with money-making strategies (i.e. RPM, CPC, etc). So, let’s start.

First of all, you need some basic ideas about Blogger. Such as “What is Blogger?”, “How to get more traffic?”, “What is SEO?”, “How to earn from Blogger?” and some more answers. You need to know just basic ideas about all of them before starting. And you can take help from renewed websites like Moz, Backlinkinfo, etc. You can also watch YouTube videos to get some basic ideas.

After getting ideas you need to learn those a bit deeper. You need to know

• Blogging
• Content Creating
• Good Command over English
• Search Engine Optimization

And you will need just a Gmail account to start then.

You cannot but make a plan. If you are a beginner, then you will not able to make a proper plan. But still, you should make a will plan by researching other sites. This article will also help you to make an effective plan for your startup. In your planning, these things that I am mentioning below have to be included.

• Selecting a High-Demand and Low Competitive Niche
• Targeting Some Mainly Focused Keyword
• Creating a Blogsite with a Good Theme
• Selecting a Domain Name Wisely
• Buying a Domain
• Buying Hosting from Good Servers (Not Always Need)
• Making Contact Us, Sitemap, Terms and Conditions, Privacy Policy, About Us page for your Site
• Make a Good Logo and Favicon
• Keyword Research
• Publishing Quality Contents Regularly
• Indexing (Google, Bing)
• Analyzing Other Sites
• Using Google Analytics
• Using Google Search Console
• Learning Search Engine Optimization
• Getting Up-to-Date with Google’s Algorithm Updates
• Update Your Old Contents Regularly
• Be Active on Facebook, Instagram, Twitter, Pinterest
• Learn SEM and SMM
• Applying for AdSense
• Wait for 6 to 12 Months to Get Ultimate Success.

Now its time to discuss briefly.

 

1. Selecting a High-Demand and Low-Competitive Niche:

Selecting a niche, a mandatory thing to start blogging. Niche marketing has a great history behind it, both online and offline. A niche is a focused, targeted area that one serves particularly well. The smaller niche is the better the service is.

The niche should be on one topic. For instance, Different Marketing’s main niche is “digital marketing”. One who wants to give technology related article, then he should select just Tech. Having a niche gives so many advantages. Some are given below:

• Specific Idea about the Business/Site
• Efficiency
• Commercial Advantages
• Segmentation
• Brand Architecture
• Brand Value
• Quality
• More Traffic
• Better User Experience

Now it is important to know why the niche is essential. In digital way, niche selection is more important than traditional marketing. Because here if you give content on a selected niche, and Google AdSense or custom ads are going to give specific ads on your page, you will rank easily, you will get more traffic.

In the time of selecting a niche, one needs to consider two issues at least:

Issue	Reason
High Demand	If selected niche doesn’t have a good demand, then you will not get traffic. No matter how good your content is.
Low-Competitive	With a low competitive keyword, doing rank in SERPs in easier.

 

2. Targeting Some Keywords:

Targeting some keywords on a selected niche is as important as selecting a niche. One site should rank for too many keywords under one niche. For example, Different marketing has targeted some keywords like SEO, Free SEO Tools, Digital Marketing vs Traditional Marketing, Top Strategies of Digital Marketing, SEO Factors, Instagram Marketing, Social Media Marketing, SEO Agency, etc. It helps to rank in SERPs; therefore, a site will get more relevant traffic and ads.

 

3. Creating a Blogsite with a Good Theme:

Creating a website using Blogger is the first physical attempt in order to start a career in Blogger. Creating a good theme is important as well. If your site’s theme is not as good as the user may want, then it will be marked as a negative point for you in blogging. So selecting a good theme is important. If you are a beginner and don’t have enough money to start with, then you can use free themes blogger. There are a lot of those. You can buy themes as well at a very cheap price.

While selecting a theme, you should keep some points in mind:

• The theme should be simple
• Loading speed should be standard
• Color shouldn’t be like those which can make discomforts to eye
• Color Combination should be good
• Social linking should be available
• Subscribe us via mail should be in theme 

If you have enough money, then you can make a custom theme of your own by professionals, or if you are an expert in coding, then it’s your task.  You can find some free themes from https://colorlib.com/, https://www.soratemplates.com/. So pick one from those for your new site.

To create a Blogger site, you just need a PC, Internet connection, and a Google account along with skills. That’s all for creating a blogger site.

 

4. Selecting Domain/Subdomain Name:

This is a very important thing. If you create a blog site, then you will get a subdomain first under the domain blogspot.com. You need to select a subdomain name wisely. It can be by your name, like Neil Patel. Again, you can select a name on your topic, like TechKib or Backlinkinfo.  Sometimes the domain name is important for SEO. It helps Google and users to understand what your site on. But it is not a must. You can take one of your choices. But the domain name should be available. If you select one, but that one was taken by others before then you cannot take that. So explore, and fix one suitable for your site.

 

5. Buying a Domain:

Having a top-level domain is an advantage to rank well in SERPs. There are too many top-level domains available. Such as .com, .org, .net, .gov, .tk, .edu etc. having any of them may give your site a boost. You can make subdomain(s) from your main domain as well. Buying a suitable domain name is mandatory to make your site a brand. You can skip this step and continue with the subdomain under blogspot.com. But it won’t give you a brand structure. So you should invest some money from your budget.

 

6. Buying Hosting:

Buying hosting is a good practice or step in this sector. You have to buy hosting if you start with WordPress. But for Blogger, Google gives free hosting. If you want you can still buy hosting for your site. But you need to remember that you shouldn’t buy hosting from a bad server at a cheap value. Remember, other sites sharing hosting with your site of a server have an impact on your site’s SEO, sites visibility in SERPs. So, try to buy hosting from well-renewed servers.

 

7. Making Logo and Favicon:

The logo describes your site. How good your site, is described by the logo. A good logo gives your audience a clear thought about your site. Making a logo for desktop view and for mobile view separately is mandatory. Favicon is another must need elements for a site. It is also important for SEO.

 

8. Creating Contact Us, Sitemap, Terms and Conditions, Privacy Policy, About Us page:

These pages give your audience a good user experience about your site. Having privacy policy and terms and conditions impresses your audience as well as Google and other search engines. You should have a contact us page so that your audience can contact you easily. "About Us" page gives a clear idea about your niche, keywords, and services. The sitemap helps viewers to find out important articles easily.

 

9. Publishing Quality Contents Regularly:

You have a choice a name for your brand, created a site, you now have a top-level domain of your own, maybe you already got hosting for your site. You made a logo, favicon and some must need pages. Now what should you need to do? 

Now you just need to make quality content regularly and publishing those. Remember, quantity is important. But not as important as quality. Quality matters a lot. Publishing good content regularly that is helpful for the audience is mandatory. Before publishing content, you should research keywords. You can research keywords from so many sites. Ubbersuggest is one of them. SEMRush is one but paid. Below is the research results that I got from Ubbersuggest on the keyword “Blogger Guide” in the USA.

Search Volume	140
SEO Difficulty	24
Paid Difficulty	17
CPC	$2.26

 

Some more suggested keywords’ report is given below:

Keyword	Volume	CPC	Paid Difficulty	SEO Difficulty
Blogger guidelines	70	$6.07	17	24
Guest blogger guidelines	40	$6.15	20	20
Blogger community guidelines	0	$0	1	12
Ftc blogger guidelines	30	$0	1	14

 

You can use free keyword research tools as well. There are many trusted and free tools available.

10. Indexing:

By now, you did keyword research and published an article with an aim to rank for that keyword. But you need to give this link to search engines. And this process is called indexing. You need to index your content in Google at least. You should target Bing, Yandex, DuckDuckGo as well.

After giving a link to Google Webmaster to be indexed, Google Panda activates for evaluating your content. And you get a place in SERPs.

Google Panda and Panda Penalty are important things to know.

 

11. Analyzing Other Sites:

To make a successful blogger career, you have to analyze other sites that are your competitive sites. The list of sites that are competing with you or with which sites you are competing is important to know. For knowing that you can follow some strategies.

• First, pick a topic you want to read content on
• Then pick some correlated keywords on that topic
• Now go to Ubbersuggest or Keywordspy or SEMRush to find out the keyword report on those
• Then, search them in Google after logging out from Google Account (To ensure that Google is not going to give you personalized result) and turn off location access (To ensure that Google can’t show you result based on location). Now find out the sites that are top 5 in SERPs, and mark them as your competitor.
• Analyze their content and find out why they ranked well and apply those on your site.

12. Using Google Analytics and Search Console:

Google Analytics and Search Console are two very important tools to use for SEO. The only way to know if your SEO is working or not is to track their progress which can be easily done with the help of Google Analytics. Setting up and reviewing analytics data and suggestion is important to get a good result of SEO.

Google Analytics and Search Console will give you data on many metrics. By analyzing this data, you will know, what type of content your audience wants or loves more, which contents have great traffic, etc. So activating Analytics and Search Console for your site is an inevitable part to make a successful career in Blogger.

 

13. Learning SEO:

SEO or Search Engine Optimization is a must need to be a site owner. You have to know about all 3 types of SEO deeply.

1. On-Page SEO
2. Off-Page SEO
3. Technical SEO  

SEO is the way to give your content a higher position in search engines’ search results. You need to know 200+ SEO factors that lead an article to rank. You can learn SEO from so many available courses via Coursera.

Search Engine Optimization is mandatory. Remember it.

 

14. Getting Updated with Google Algorithm Updates:

Do you know that Google changes its algorithm over 500 times a year? You have to keep yourself updated with those changes. But Google doesn’t always reveal their changes. Algorithm research sites like Moz will give you some information about updates. Other updates should be found by yourself by experimenting continuously. Experimenting with one of the top digital marketing strategies.

 

15. Updating Old Contents:

Google loves new content. But updating your old post may also be loved by Google. Your old post that ranked well in SERPs, you should update those with updated things. Sometimes it may hurt your SEO, but most of the time you will be benefited. Especially, update those of your post which you think written well but didn’t get a good position. Update your old post regularly to get a good result.

 

16. Learning SEM and SMM:

SEM means Search Engine Marketing and SMM means Social Media Marketing. These two are 2 top strategies to make your site a brand and getting more and more traffic. But for this, you need to pay. Pay-per-Click is one of the best SMM services given by Google. For SMM, you can show your ads on Facebook by SMM.

Create too many good contents and select the best one to boost on Facebook. People will come to your site if they find the boosted content interesting. And coming to your site, they will see your other posts (latest posts). So make every content with quality and if you have a budget for SEM and SMM, then try it at least one or two times.  

 

17. Be Active on Facebook, Instagram, Twitter, Pinterest:

Social media is a good way to make traffic. Social media like Facebook has a wide range of usage. Be active there with a verified account/fan page and make interesting content that will be shared by others. Drive others to share your content is one of the best tricks to get more traffic. Again, having a verified account and fan page or group on social media will give you a brand structure and authority. User loves to visit sites with more trustworthiness. If that is one of the sites of affiliate marketing.

 

18. Applying for Google AdSense:

After completing all these tasks and spending about 3 months, you should apply for Google AdSense. If your contents are good and the site’s theme/structure is well enough, then you will get Google AdSense approval.

3 Types of sites get more profit from AdSense.

1. Blog Site
2. Free Online Tool Site
3. Forum Site

There are so many terms and too many things to know about Google AdSense. Pageviews, ad views, ad click, RPM are some of those terms. Impression means how many ads have been shown to people from your site. And you will get an amount equal to your site RPM (Revenue Per Mille/Thousand) for every 1000 impressions. You will get more for every ad click.  You can read this article to learn details about AdSense.

 

19. Affiliate Marketing:

Affiliate marketing means that process by which an affiliate earns a commission for marketing another person’s product. If you have started to get a good number of visitors every day to your site, then you will get offers for affiliate marketing. You can also ask the business owners for affiliate marketing. It has too much potential. If you can be an affiliate marketer, then will be very much successful.  

 

20. Keep Working Hard:

Now just work hard, create quality content, and analyze Analytics data, do keyword research, and find user psychology behind searching. Keep working hard.  

 

21. Waiting for Success:

If you did every of the above, you now just have to wait. Remember, sometimes it needs 6 months to get good traffic, sometimes it needs 1 year. 6 months is needed to be mature content. Give time and be patient. Success may find you.

That’s all for today. Happy Blogging.